ABOUT
Sean Kim is a junior designer based in New York, currently working at Pentagram. He enjoys spotting potential in any idea and bringing it to life through design, especially using new technology to make it even more special. In his free time, he experiments with emerging tech, dreams up random business ideas, and codes small scripts and tools to support his creative work. Also, he runs a small fun showcase website called ToolTool. Outside of design, he loves cooking and have inspiring conversation!
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BAPPA
Date: August 2024
Project: Branding, Illustration
Bappa is a quick grab-and-go Korean Kimbap restaurant catering to urban professionals with five thoughtful dietary options for balanced meals. Bappa believes its Kimbap will fuel busy lives and bring people together. With a vibrant brand identity inspired by chopsticks and Kimbap ingredients, Bappa's illustration-driven aesthetic reflects the diversity of its customers and workers, gathering for an energy boost.
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