ABOUT
Sean Kim is a junior designer based in New York, currently working at Pentagram. He enjoys spotting potential in any idea and bringing it to life through design, especially using new technology to make it even more special. In his free time, he experiments with emerging tech, dreams up random business ideas, and codes small scripts and tools to support his creative work. Also, he runs a small fun showcase website called ToolTool. Outside of design, he loves cooking and have inspiring conversation!
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DESCENTE 24FW / 25SS
Date: August 2024, Feb 2025
Project: Branding Key Visual
Client: Descente Korea
This branding project was commissioned by Descente Korea for their 24FW Trail Running collection. I delivered a comprehensive visual identity package that included typography layouts, branding frameworks, key visual designs for marketing displays, multiple visual direction options, and detailed style guides.
Tech Running Club 2025SS
[Design Variation]
Tech Running Club 2025SS
Chosen Direction
[Instagram Post]